There are more and more companies that use Norwegian influencers and bloggers for product marketing.<\/p>\n\n\n\n
Many Norwegian influencers\/bloggers receive goods from foreign companies in return for advertising the product or company in question. When the received product is conditional on a consideration, e.g. that an influencer receives an item in exchange for an advertising service \/ marketing of the product, output VAT must be settled on the market value, i.e. the price of the item or product on the Norwegian market.<\/p>\n\n\n\n
This means that the company that sends products for marketing as a gift must calculate Norwegian output VAT on the product. Here, the provisions on taxation of withdrawals apply where assets linked to an income-generating activity or business are transferred to others.<\/p>\n\n\n\n
Output VAT on products must be calculated. The products are not considered to be received as pure gifts but constitute a taxable (advertising) service. An exchange takes place where the company buys services from the blogger and the blogger receives products as remuneration for the performance.<\/p>\n\n\n\n
In Norway, output tax must be calculated when goods and services are taken from a company that are used for gifts and distribution for advertising purposes, if the value is not below the limit of NOK 100 (incl. VAT)<\/p>\n\n\n\n
VAT on the goods\/gifts must be booked no later than 15 working days in the month after withdrawal has taken place.<\/p>\n\n\n\n
If the transaction is equated with a barter trade, then the VAT basis for what is given in exchange is the value of what is taken in exchange. This means that if an item with a market value of NOK 15,000 is given for an advertising service with a value of NOK 5,000, the VAT base is NOK 15,000<\/p>\n\n\n\n
Has an agreement been made..<\/strong>.<\/p>\n\n\n\n In addition, the company must be aware that if an agreement has been concluded with an influencer \/ blogger that he or she must show or write something on his blog in return for payment or receiving products, then the matter may be assessed as an employee – employer relationship if the payment or the value of products between the two parties exceeds NOK 1,000 on a yearly basis.<\/p>\n\n\n\n Taxable income<\/p>\n\n\n\n Payment for or receipt of products in return for advertising a product or a company is taxable income for influencers and bloggers.<\/p>\n\n\n\n The rules regarding VAT and tax liability in relation to the use of influencers and bloggers is extensive, so if you need assistance, please contact TIMEVAT.<\/p>","protected":false},"excerpt":{"rendered":" There are more and more companies that use Norwegian influencers and bloggers for product marketing. Many Norwegian influencers\/bloggers receive goods…<\/p>","protected":false},"author":2,"featured_media":4897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n